打造好形象 提升求職力

【記者 玉女 屏東 報導】
「大多數婦女朋友,因忙於家務,而疏於照護自己,其實只要注意幾個重點,簡單的淡妝也能帶來好氣色,學會打理門面,也才能有最好最美的求職狀態。」孟妍習美創負責人唐薈淇專業地分享重點,在場的二度就業婦女們專心聆聽,期待吸收更多新知,幫助自己更快重返職場。
為讓二度就業婦女認識美妝產業趨勢、就業市場與強化求職儀容,勞動部潮州就業中心11日在中心舉辦「美妝虎年開運術,打造求職新形象」講座活動,邀請有多年美妝業界經驗的唐薈淇擔任講師。課堂開始,她先分享了自身經歷、經營品牌遇過的問題,以及各種美妝服務的職缺內容,協助學員了解這產業的樣貌、從事工作該有的特質、需具備的專業能力,以及各種行銷和獲利方式。
講師也提到,近年因疫情影響,美妝市場產生很大的變化;疫情前,美妝消費過程強調氛圍、個人化體驗,實體店是最重要的銷售管道。疫情後,許多美妝大品牌、彩妝師等相關行業都在嘗試改變,像是利用線上銷售、諮詢、客製化一對一的服務,方能增加顧客消費的可能。她也指出,也因為如此,找出自身經營的特色更是重要,有的櫃姐因能善用線上服務、預購,反而創造出更好的業績,也有美髮師、彩妝師善用到府客製化一條龍服務,吸引更多的客戶願意預約消費。
學員提問美妝銷售人員職務上的問題時,講師表示,特質上需有溝通力、親和力,並會時時注意自身的儀態,也因為這行業需要吸收最新的彩妝資訊、銷售方案,所以抗壓及適應能力也是很重要的一環。講師也說,不管是在哪個美妝領域,都需要去喜愛美的事物,並願意學習去提升自身知識、技巧,才能有穩定的客源。
最後,講師也指導學員關於清潔、保養、化妝的好撇步,讓眾人清楚如何展現出清新、自然、適合面試的妝感及儀容,她也祝福每位學員都能帶著好氣色參加面試,順利找到屬於自己的新職涯。
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