觀旅局攜手業者共創2022年台南休閒農遊全新題材契機

【記者廖宥婷/台南報導】

為提升農業附加價值,創造休閒農業旅遊契機,打造台南成為更多元的旅遊城市,臺南市政府觀光旅遊局提前佈局2022年疫後觀光市場,舉辦「2021跟著節氣玩南農」活動,日前更結合台南市休閒農業發展協會、七股溪南休閒農業區、楠西梅嶺休閒農業區和左鎮光榮休閒農業區等單位,藉由舉辦公開說明徵求各區休閒農遊場域業者,透過專業委員評選出各具特色的臺南十大休農場域業者,進而給予專業師資輔導和媒體行銷,提升接待團客能力,成為臺南旅遊新生力軍!日前十家業者已經出爐,分別是大坑休閒農場、梅嶺楊梅吐氣、七股溪南休閒農業區、龍海號生態之旅、走馬瀨農場、台南鴨莊休閒農場、乳牛的家、九品蓮花生態教育園區、吉園休閒農場,以及龜丹休閒體驗農園。

市長黃偉哲表示美食與巷弄老街是臺南最重要觀光元素,指示觀光旅遊局思考如何擴大旅遊元素,創造更多元的臺南魅力。看好休閒農業旅遊發展市場,因此將標的對準正處於轉型階段的休閒農業業者,讓他們在接待微旅行散客基礎上,藉由管理、行銷和料理等專業師資親臨店家進行診斷、輔導後,將擁有接待中大型團客能力,甚至能夠在國家邊境管制解除後,成為國際旅客看見台灣、造訪臺南的有力誘因。觀旅局長郭貞慧表示臺南休農業者多以曾文溪將其分切為南、北區域,觀旅局因此率先選擇溪北吉園休閒農場及溪南大坑休閒農場場地各辦理一場業界說明會,獲得休農業者們踴躍出席支持,並針對各自問題紛紛提出溝通。

觀旅局並邀請台南市休閒農業發展協會賴金瑞理事長、總幹事鄭慶凰,及擔任七股溪南休閒農業區、楠西梅嶺休閒農業區、左鎮光榮休閒農業區等三大休閒農業區輔導師的樹德科大休閒與觀光管理系施君翰副教授,為活動助陣並協助溝通說明。本次活動將以「遊憩資源潛力」、「場域服務」、「交通規劃」、「食宿購物發展」、「接待品質」及「商業化營運」等為評選重點,在經過專業評審評選後,將由明星級師資組成輔導團隊進行實地輔導。

觀旅局局長郭貞慧表示,旅客期望國旅市場有更多元的觀光方式,正是國內觀光業者提升及轉型的機會,休農業者透過輔導優化提升服務能量,成為旅行社合作對象,加強農業與觀光產業鏈結,讓休閒農業旅遊商品化發展,以環境永續經營為前提,提供旅客更多元的旅遊方式,更活絡農村經濟提升農業附加價值,本案也透過媒體曝光讓台南休閒農遊場域露出於網路社群、部落格、報章媒體及電視,增加台南農遊更多被看見的機會!

十大選拔業者經過台北旅展、台中說明會和由媒體、自媒體組成的旅遊踩線團淬鍊之後,最終將於十二月六日在台北寒舍艾美酒店舉行盛大產品總發表會,廣泛邀請全國旅行業者進行媒合,並透過臺南市黃偉哲市長全力推薦,以四季變化的節氣作為題材,期待成為2022年最夯的國內旅遊主題。

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